Tag Archives: The Power of Habit

Author Duhigg Sheds Light on ‘The Power of Habit’

Got a few habits you’d like to break? A few well-worn behaviors you just can’t control? Do you wonder why you head to the vending machine for a candy bar each afternoon, drive to Starbucks on autopilot, or can’t quite get those healthful patterns down?

Apparently it’s under your control.

Check out this New York Times review of author and reporter Charles Duhigg’s latest work, The Power of Habit. Duhigg’s recently published work may sound a bit dry, but his book has been garnering both high interest and praise.

The Power of Habit has been making the media rounds and was recently featured in Habits: How They Form and How to Break Them and How You Can Harness the Power of Habit on NPR’s Fresh Air and Morning Edition segments. For more from Duhigg on the science behind habit and its impact on marketing triggers and our day to day behavior, check out his recent article at Slate.

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-Post by Megan Shaffer

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